Clever advertising
Incredible campaign launched by Utopolis Group, cinemas in Belgium, inviting us to surf and live a moment in the utopian world of cinema, because “Reality sucks”.
To make us understand that hardly what happens on the big screen, it happens in reality, were taken as reference two scenes of some of the most viewed of recent times films, as they are: “Free Willy” and “Titanic” and they made the following:
http://www.facebook.com/notes/eje-publicitaria-sa/publicidad-ingeniosa/1473930386