Throughout this year, content marketing has become a booming strategy that continues to grow with an increasing number of brands and companies joining the cause. So much so, that content marketing, is positioned as one of the great bastions of marketing for 2013.
Although better late than ever, your content strategy can not wait any longer, it was time to start considering it and add value to their actions in Social Media. New year, new strategy, there is a latent demand from users, which also reports interesting advantajes. It has the opportunity to become a valued source of information, where the target public can keep abreast of trends and developments today. Generate links between its brand and its followers. The content serves as a link between the two sides. On the one hand, users get quality information; secondly, the brand gets relevance and dissemination for content that has a positive effect on the reputation of the company. It’s the first step towards loyalty. It serves to humanize the brand. The company can make an own name communicator, stop acting as a company and make it through a representative. This shows the human side, the ability to speak and talk about you with the community. People want to talk to our neighbors, not faceless organizations that ultimately are impersonal entities and seem inaccesibles. For achieving these objectives, it is necessary to determine what strengths or the company has capacity to produce such content and, where appropriate, the possibility of leaving this service in the hands of professionals.
Knowing what will be the nature of the content (articles in corporate blog, videos, publications in foreign media, white papers, webinars, presentations?), How will spread the content and the financial resources and / or humans They are to be allocated to that end.
Determine who will be the visible head of communication, where and how it will prepare the contents. It is essential to give an image of professionalism and expertise. Therefore the manager must have the training and skills necessary for the position.
You need to determine which channels are best suited for the dissemination of content, taking into account both the audience and the nature of it. Planning should also include the publication frequency and tone of communication.
For the result of actions in Social Media and optimize resources to monitoring and tracking of all actions of communication is necessary. To do this, we must establish the tools that will be used and who will do this work.
2013 is seen as a new opportunity to start a relationship with your target audience. The content strategy will help you approach him, speak their language and get heard. This will be laying the foundation for it to be a fruitful relationship.