Our Working Team
You have to love this profession. A luxury hard working team that stay on our customers same side.
Daniel Luza
President
I started my career in the advertising world when, as a teenager, I joined the agency founded by my father Don Antonio T. Luza in 1965: Eje Advertising.
In 1977 I took over the management of the agency, which was transformed in Eje Advertising SA. After a highly positive management, I incorporated large clients like Epson, Galerías Pacifico, aysa, INTA, Banco Itau, DHL, Reuters, American Express, Drean, Mabe, Logitech, among others. Because of the great relationship I built with many of them over the years, nowadays I attend some of them personally.
Other notable developments that I led are: Loyalty Card for Galerías Pacifico with Visa Argentina and its various sponsors, Regional Sales Incentive Program for American Express, Development of regional POP and commercial support campaigns for Logitech, Epson and AMD, Sales Incentive plan for Kärcher and Epson, regional ad campaign for Epson Latin America.
Today, I have in my charge the Directorate General of Accounts and the development of business strategies for our major customers.
Paula Paz
Media Director
I joined Eje in October 2000, after a career of 14 years in the area of Media in Braga Menendez S.A. My specialties include analysis, planning, strategy and media buying.
I participated in various seminars and courses of Media Planning and Strategy in the Argentina Association of Advertising Agencies (AAPA), Association of Professional Media (APM) and the University of Palermo.
Sol Fernandez
Digital Director
My experience consists in the Commercial Planning. Contact with external clients. Design and development of communication strategy and online marketing. Definition of the structure, usability and content pages online. SEO positioning. Web analytics. Management and web content creation. Tools: WordPress. Management, moderation and dynamic social networking (Facebook, Google+, Twitter, Linkedin, Flickr, Youtube, Vimeo). Campaign management and special actions for online Media. Management of e-marketing campaigns and e-commerce. Planning and managing advertising campaigns: SEM, Facebook Ads, Social Ads, Linkedin. Measuring and monitoring. Analysis of monitoring the actions taken by the competition.
Horacio González Alzaga
Production Director
I started in advertising after having studied the career of International Trade in UADE. I started in 1994 working as a production assistant in the Schapire Foundation, publisher of TV programs Bazar Cable TV, Le Club and Passport, in which I acquired my first knowledge as a producer. At that time I had the opportunity to tour major cities in several countries such as Germany, Denmark, Czech Republic, Costa Rica and the interior of our country. Since the end of 1998 I started at Eje Advertising as Production Assistant and I tppk in charge in 2003 of the of Graphic and Audiovisual Production Department, same as I got in charge of the MKT Department (Promotional Marketing). I have attended several courses and seminars as: “Senior Program Marketing Communications” for the AAPA, “Internet Scopes”, “The Call Center with team leaders of Clienting Group”, “Prepress and Printing Group Croma 4”, “Creativity and Production Direct Marketing”.
STAFF
A team of 30 professionals dedicated to all areas of communication
AWARDS
Award: León de Bronce.
Category: Produits déntretien menager.
Advisor: ERPA.
Award: Clarín a la Creatividad en Diarios. 2do Premio.
Category: Otros.
Advisor: ERPA.
Award: London International Advertising Awards. 1er Premio.
Category: Home Maintenance.
Advisor: ERPA.
Award: Festival de Gramado. Oro.
Category: Electrónica.
Advisor: Casio.
Award: ADAPI – Asociación de Agencias de Publicidad de Iberoamérica. Victoria.
Category: Inflamación / Taquicardia / Reposo Absoluto.
Advisor: Staff Medico.
Award: ABP (Brasil) – Festival Internacional de Propaganda. Lampara de plata.
Title: Gordito.
Category: Varios.
Advisor: Gimnasio New Age.
Award: ABP (Brasil) – Festival Internacional de Propaganda. Lampara de plata.
Título: Tarzán.
Category: Shoppings.
Advisor: Galerías Pacífico.
Award: ABP (Brasil) – Festival Internacional de Propaganda. Lampara de plata.
Title: Envidia.
Category: Accesorios.
Advisor: Giovanna di Firenze.
Award: Eagle Awards.
Title: Cristo.
Category: Imagen Corporativa.
Advisor: Hernán Iglesias Abogado.
Award: EIKON 2001
Title: 100% Transparente.
Category: Comunicación Institucional.
Advisor: Aguas Argentinas.
Award: El Cronista a la Publicidad. Institucional.
Title: Seguimos Creciendo.
Category: Bancos.
Advisor: Banco Itaú Buen Ayre.
Award: FundTV. Institucional.
Title: Sensaciones.
Category: Bien Público.
Advisor: Epson Argentina.
Award: FIAP – Festival Iberoamericano de la Publicidad. Oro.
Title: Taxi.
Category: Electrónica.
Advisor: Casio.
Award: Diente – Círculo de Creativos Argentinos. Diente de Bronce.
Title: Taxi.
Category: Electrónica.
Advisor: Casio.
Award: Festival de San Sebastián. Oro.
Title: Taxi.
Category: Electrónica.
Advisor: Casio.
Award: Eagle México. Oro
Title: Oro
Award: Cronista Comercial. 1er Premio.
Title: Sr. Gutiérrez.
Category: Institucional.
Advisor: South African Airlines.
Award: Festival y Congreso de Publicitarios de habla Hispana.
Title: 1er Premio.
Category: Producto de Limpieza.
Advisor: Virulana.